Marketing and advertising seem to be different terms to describe the same thing. In actual fact, although they both contribute to the same end objective, they are distinct from each other and each has its own direction. The difference between marketing and advertising will help your customer strategy.Marketing refers to the process of preparing your product for the marketplace. It involves the understanding who your potential customers are and what they want to get from your product or service. Colors, logo and other design elements help to see the image of your product with the interests of your target audience. It is marketing that defines your brand and attracts the eye market share you want.Advertising is the process of making your product and service known to the marketplace. It is by spreading the word about what your company has to offer.
To market your product or service, you must first study your target audience. Identify their values and needs. If you face a conservative, quality conscious demographic, develop a campaign that showcases your brand as being high end, tried and true. If, on the other hand, you are reaching out to the dynamic risk takers, use an edgier, more forward-thinking approach to develop the image of your product. Compose an easy-to-remember slogan or mission statement that communicates your brand message, and create promotional materials that reflect the tone and personality of that message.(http://smallbusiness.chron.com/difference-between-marketing-advertising-25047.html)
Print, television, radio and the Internet are all great to communicate your brand to potential buyers. Social media is an inexpensive but powerful, such as Twitter, Facebook and Google+ can help spread the word about what it is you have to offer. Your marketing strategy has identified your target audience, you can now focus your advertising dollar on the right types of media used by that audience to increase your likelihood of successfully acquiring new customers.
Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal.